Amazon said to pull out of IPL cricket streaming rights bidding

Amazon won’t be bidding for the IPL media rights for the year 2023 to 2027, a person familiar with the matter said, leaving the hotly contested streaming auction to Disney and Reliance. The e-commerce giant was one of the several tech giants that had been preparing to participate in the the much awaited auction, scheduled to take place on Sunday.
The e-commerce group, which has deployed about $6.5 billion in its India business and operates Prime Video streaming service, has relayed to BCCI, the cricket board overseeing the IPL tournament, that it won’t be participating in the bid,

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