During the pandemic, delivery startups — whether focused on groceries, essentials, or takeout — became the darling children of venture capital firms. Early on, mandates and closures put up barriers to physical shopping, but as time went on, customers became more used to the idea of shopping for everything from toilet paper to rotisserie chicken online. In a 2021 survey from Coresight Research, nearly two-thirds of U.S. consumers — 60% — said that they were buying groceries online, up from 36.8% in 2019.
Delivery companies old and new reaped the benefits of the changed l
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