Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

Outdoor Voices founder Ty Haney made a name for herself by making sportswear the hottest trend among non-athletes. Now, the 33-year-old entrepreneur is betting she can bring together another underrated duo — consumer brands and crypto.
Haney joined TechCrunch’s Chain Reaction podcast this week to talk about her latest venture, Try Your Best (TYB). The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained.
Brands use TYB, which is built on the Avalanche blockchai

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