Traditional venue photography providers like DEI Global, MagicMemories, Picsolve and Sharingbox are reliant on fixed equipment, permanent staffing costs, and on-site printed products. So Amsterdam, Netherlands-based Smiler came up with a different approach. Freelance photographers can simply use the platform to roam around events, selling event photography formally attached to the venue and allowing customers to buy photos there or later online.
It’s now raised a $8 million seed round led by Mosaic Ventures, with participation from Speedinvest, Dutch Founders Fund, PROfounders Capital, and ang
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