Perhaps faster delivery times were a poor choice from a unit-economics perspective

In every startup cycle, there are attempts to get consumers goods faster than ever before, the hope being that technology has improved to the point that such deliveries are financially possible. Infamous dot-com-era flameouts are now ancient history, but they do indicate just how long founders and their backing investors have been working on the concept.
The dream of super-quick consumer deliveries never went away. Amid Uber’s ascent, a number of startups tried to build companies focused around fast food deliveries, leveraging pre-cooked food and a supply of drivers in urban areas to del

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