UK finally opens antitrust probe of Google’s role in the adtech stack

The UK’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech.
This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. (That deal also features in a major antitrust complaint against Google’s adtech over the pond, led by the US State of Texas.)
The CMA did also open a probe of Google’s ad-related Privacy Sandbox plan

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