Gucci x Oura launch a $950 smart ring to help you discover yourself

It’s a common problem among the superwealthy. Sure they can buy fancy clothes, jewelry and fast cars, but at the end of the day, they’re stuck using the same boring gadgets as the rest of us. How can they possibly extend their expensive and flashy taste to consumer electronics?
Fortunately, from the bedazzled Nokias of Vertu to Apple’s $1,300 Hermès Watch, hardware makers have been more than happy to cater to extremely expensive tastes. It’s a proud tradition that Oura is furthering with a new Gucci collaboration. The pair are releasing an ostentatious edition of the popular wearable.
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