Paddle acquires ProfitWell for $200M to bring analytics and retention tools to its SaaS payments platform

On the back of Paddle raising $200 million at a $1.4 billion valuation the other week, the London startup is making a key acquisition to bring more functionality to its payments platform for SaaS companies. It has acquired ProfitWell, which has built a popular set of tools to provide analytics and retention tools to companies that sell their products by way of subscriptions. Paddle is buying technology and product, but also an interesting user base: ProfitWell says it has more than 30,000 customers, including big names in the world of SaaS services like Canva, Hubspot, Notion, Zenefits, Prezi

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