Buywith completed a $9.5 million seed round, and while that may be the kind of funding a younger company takes, the livestream shopping platform is actually a “veteran” in this emerging way of shopping.
The company was founded in Israel in 2018 by Adi Ronen Almagor and Eyal Sinai as an e-commerce site that enables end users to consult with their friends and family within the site as they shop.
When Ronen Almagor came to the U.S. to take part in the New York Fashion Tech Lab, she saw the impact influencers were having on shopping and created a video-enabled tool they could use. She would ask po
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