As cloud costs rise, startups making spend-optimizing tech see sunny days ahead

The pandemic forced businesses to accelerate their digital transformations, which, in turn, sped adoption of the cloud. According to a 2021 survey by O’Reilly, cloud adoption is rising steadily across industries — 90% of organizations now use cloud computing, up from 88% in 2020.
At its best, the cloud, nebulous though the term might be, promises to ease the transition from offline, manual processes to managed automation. For example, with the cloud, sales commissions previously tracked by spreadsheets can be automatically calculated and paid out on time. In a more futuristic scenario, c

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