Coca-Cola’s attached bottle cap is rock bottom of hokey greenwashing

I don’t cover post-IPO companies a lot, and Coca-Cola is def on the list of ones I can generally ignore. But when the company sends out a hand-wringing press release about how awesome they are for launching a bottle cap where the cap stays attached to the bottle “for environmental reasons,” I’m sorry, my blood just boils.
Don’t get me wrong, better recyclability is a good thing, and fewer bottle caps failing to make their way to recycling? I’m all for it. But the context for this is that in the U.K. — like in the U.S. — bottles are recycled, rath

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