Marketing data management platform Claravine nabs $16M

Claravine, a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. CEO Verl Allen says that the new money, which brings the company’s total raised to $27.9 million, will be used to double Claravine’s headcount to 88 employees by the end of the yea and support product R&D.
Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for

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