To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Michael Popchuk
Contributor




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Michael Popchuk is a serial entrepreneur and the co-founder and CEO of Saldo Apps.


The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs.
It teaches us to think about users’ needs and develop a product to meet those needs. The framework also lets us communicate with the user through the lens of the tasks they seek to do, and stay focused on developing features that align with what they need

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