During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers — while empathetic — have become more demanding. The same poll shows that 68% of customer service managers have seen an increase in customer expectations.
What’s a company to do? Automation is one route to more manageable cust
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