Google Play targets emerging markets with prepaid app subscriptions and more

At the Google I/O developer conference today, the company introduced several changes designed to make it easier for Android app developers to generate revenue via subscriptions, particularly when trying to reach users in emerging markets. Most notably, the company said it will now allow developers to offer users the ability to subscribe via prepaid plans which essentially provide access to an app and its services for fixed amount of time the developer sets.
The users would then be able to buy top-ups in the app when their subscription ran out and they had the funds to continue. Google said the

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