Consumers in every country are getting squeezed on all sides. Globally, sluggish wage growth and rising inflation has encouraged shoppers to defer payments on everything from groceries to durable goods.
Affirm, Afterpay and Klarna own 75% of the sector in the U.S., which leaves little room for startups hoping to join the fray. Founders who target emerging markets like Latin America and India may have a slightly easier time, but only if their products and services are clearly differentiated.
To learn more about the state of the industry, Karan Bhasin interviewed four fintech investors:
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