US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth.
In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the $1 billion mark for the first time, a revenue increase of 72% year over year, according to the study. IAB also forecasts that the market will exceed $2 billion in 2022 and will be over $4 billion by 2024.
Eric John, vice president, IAB Media Center, said,

リンク元