Blueland takes its ‘don’t ship water’ model to body wash

To date, Blueland, fresh off its $20 million fundraise back in February, has mostly been focusing on home cleaning products. Today, the innovative cleaning company launches a new product that helps you be as clean as your house, embracing the same “hey, let’s not ship water if we can avoid it” model as its domestic cleaning product.
The brand is launching a refillable body wash. It’s a gel cleanser that comes as a powder. The first time you order, you can get a Forever Bottle, along with a sachet of powder. Add it to water and shake, leave it for an hour or so to “

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