All eyes are on Miami this weekend as the international glitterati arrives for the city’s inaugural Formula One Grand Prix. The European racing event has attracted American fans in droves, thanks to the “Netflix effect” of “Formula 1: Drive to Survive” — the successful franchise that’s spurred some of the most captivating rivalries in modern streaming and just been renewed for seasons 5 and 6.
That in turn has attracted a new class of tech sponsors, including Google, Amazon, Dell and Oracle, that can use their computing power to analyze the 100,000 data points these $20 million ma
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