Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it.
To help fend off the TikTok threat, Meta announced this week it now dole additional bonuses to Reels creators who are publishing original content on Facebook. The company warned that this change to payouts could see some creators losing money, while others gain, when compared with their prior performance. It’s also introducing a new incentive called “Challenges” that enable Facebook Reels creators to earn up to $4,000 per month for meeting certain goals.
Not to be c
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