Starbucks to launch NFTs this year offering access to ‘unique experiences and benefits’

Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the Web3 space with the launch of its own NFT collection later this year where the individual digital collectibles also provide their owners with access to exclusive content experiences and other benefits, it said.
The company touted its plans to investors on its fiscal Q2 2022 earnings call by explaining how NFTs can help Starbucks extend its brand’s concept of the “third place” — meaning a place between home and work where people can feel a sense of belonging over

リンク元