Instagram is testing a full-screen home feed

You know how when you log onto TikTok, the first thing you see (besides maybe an ad) is a full-screen, vertical video? Instagram is testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta!
Of course, the subtext here is that Instagram is continuing its quest to capture our attention away from TikTok. Meta, parent company to Instagram, noted in its earnings call last week that Reels, its TikTok clone, now makes up more than 20% of the time people spend o

リンク元