Concerto snags $21.2M to bring co-branded credit cards to more brands

Co-branded rewards programs like Amex’s longrunning Delta partnership are a major factor in consumers’ credit card decisions. According to a GigaPoints/Ipsos poll, over half of Americans say that earning points makes them want to use their credit card more often. In a separate survey (conducted by Finder), close to a third of respondents said that they’ve used a credit card solely to rack up rewards points.
But building these programs can be challenging from a brand perspective. If chargeoffs (i.e., debt unlikely to be collected) rise, the programs — particularly if ope

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