Acquisition, retention, expansion: Why SaaS founders must understand GDR and NDR
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Paris Heymann is a partner at Index Ventures, where he invests primarily in B2B SaaS and data.
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Whether it’s the coffee shop down the street, a mobile app on your phone, or software used at work, any long-term minded and customer-centric company is typically focused on:
Acquisition: Attracting new customers
Retention: Maintaining existing customer relationships and pr