How we used data-driven personas to radically improve the customer experience

Gary Sabin
Contributor



Gary Sabin is VP of product at Impartner, a B2B partner management technology provider.


Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals, challenges, aspirations, etc. A persona profile includes a picture and some statements representing the person.
It might include where to reach that person, especially for marketing purposes. The product team might use it for successful product design so that

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