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TIDAL will cut ‘direct artist payout’ program to invest more in emerging artists

The Block-owned music streaming service TIDAL is shifting the way it pays artists after an experimental program failed to generate results.
Unlike Spotify and other market leaders, which pay musicians small fractions (…of fractions) of pennies for each play, TIDAL has taken a more imaginative approach to artists payouts. The platform, which targets consumers who seek a higher-quality audio experience, introduced a novel direct artist payouts (DAP) program last year. For customers on the $19.99/month HiFi Plus tier, each individual subscriber’s most-listened artist would get 10% of

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