How an entrepreneur, who didn’t know how to cook, started a recipe company

Unless you are an avid food prepper, “what’s for dinner” is probably the phrase uttered everyday in most households.
Ten years ago, SideChef founder and CEO Kevin Yu set out to make it easier to answer that question by creating an all-in-one cooking, shopping and meal planning app. He later brought on Cadence Hardenbergh as co-founder and COO.
Recipe management itself not a new concept, and SideChef is among a group of startups bringing technology to a sector where handwritten recipes kept in a folder or Rolodex is the norm. We’ve seen companies like Galley Solutions and meez do it for r

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