Zenfi takes in new funding to bring Mexicans some financial peace

Luis Rubén Chávez, founder and CEO of Zenfi, says consumer finance in Mexico and across Latin America “is basically broken.”
“Achieving basic financial health in Mexico for around 50 to 60 million people is really hard,” he told TechCrunch. “Two out of three Mexicans have a subprime credit score with basically no tools to improve.”
Financial technology has exploded in Mexico and Latin America over the last couple of years, driven by startups and venture capitalists, in part because founders like Chávez, whose background is in consumer financing, think there has to be an easier way to help peop

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