How companies at CES are taking on climate change (or pretending to)

I can’t get it out of my head: A honkingly big Caterpillar sign that read, “JOIN US AS WE BUILD A BETTER WORLD.” The digital recruitment billboard at CES 2023 followed promos for an autonomous compactor and excavator, and proceeded another callout: “CHECK OUT OUR BIG AUTONOMOUS TRUCK .”
I did, and boy was it ever.
A “better world” could mean anything in corporate-speak, but in this case, the company is talking specifically about sustainability — and using aspirational language to distance itself from a fossil-fueled role in carving up the earth. Like Caterpillar, many of the exhibitors I saw a

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