As product-led growth expands, Loops digs into the data to track key metrics

Companies are increasingly looking at product led growth, where the product helps drive market expansion. If you’re giving the people what they want, they will spend more money, or so the theory goes, but how do you actually measure progress?
That’s where an early stage startup called Loops comes in. It announced a $14 million seed, a hefty amount by today’s standards, to help companies look at a variety of data sources and answer specific questions about how they are measuring up.
Company co-founder and CEO Tom Laufer says that he led a similar operation at Google before starting his company,

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