Mobile developers earned more than $260 billion on Apple’s App Store between its launch in 2008 and the end of 2021. And yet, Apple doesn’t provide an easy way for companies to maximize how much they make from their apps — and neither does Google, which owns the rival Google Play Store.
Enter New York City-based Adapty, which hopes to help developers earn more from their apps. So far, it has been doing this mostly by powering A/B testing for paywalls, but it has a broader road map, its co-founder and CEO, Vitaly Davydov, told TechCrunch.
It is never a good time to leave money on th