Etsy begins rolling out visual search, starting with iOS users

Etsy is launching a new image search feature that is designed to help users find what they’re looking for faster. Up until now, the only way to search on Etsy was through keywords. Now, users on iOS can tap the new camera icon in the search bar and upload or take a photo, after which Etsy will surface items that are visually similar to the image the user shared. Etsy didn’t say when it plans to launch the feature on Android, but TechCrunch has reached out to learn more.
The company says the new feature aims to help users discover items when they have trouble finding the right words

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