Greener wants to help consumers and businesses be more sustainable

Many consumers and companies want to reduce their impact on the environment but may not know where to start or how to sustain the necessary changes. Tom Ferrier, the founder of Greener, an Australian cleantech startup, wants to help. He argues that sustainability and climate action doesn’t need to be complicated.
His startup is geared toward simplifying the decision-making process to help consumers and businesses understand sustainability and reduce their emissions, such as by making different purchasing decisions — and he points to a statistic that suggests around 88% of consumers in th

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