How a pivot helped HopSkipDrive emerge successful in a sector where many failed

Joanna McFarland got the idea for HopSkipDrive in 2014 because she needed a solution to a problem that many working parents like herself face: How do you consistently get your kids where they need to be on time?
The idea was sparked at a birthday party she attended with one of her children. The topic of moving kids around came up and every mom there had their own story of a situation where they felt they had to let their child down because they had no way to get them to whatever the destination was.
McFarland launched HopSkipDrive with Carolyn Yashari Becher and Janelle McGlothlin — the three

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