Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics. Darren Dunn and Jay Kinghorn experienced this firsthand — Dunn as a sales executive at various travel companies including FarePortal.com and Jay as an associate managing director at Utah’s office of tourism.
“Destinations around the world [are] relying on outdated quarterly and yearly reports to make critical decisions on marketing allocation, product mix, and coordination with stakeholders such as hoteliers, attractions and local government officials,
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