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Ratio bags $411M in equity, credit for flexible subscription payment models

Fintech startup Ratio secured $411 million in equity and debt funding to continue developing what it calls “a new flavor” of buy now, pay later that combines payments, predictive pricing, financing and a quote-to-cash process.
Co-founder and CEO Ashish Srimal founded Ratio in 2021 with CTO Mason Blake, and they have been heads down ever since working on the company’s concept, which is to help SaaS and technology companies tap into the $1.5 trillion subscription market for recurring revenue.
Srimal was previously founder and CEO of sales mobile assistant startup SmarterMe, while Blake was forme

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