As our populations age, this startup is turning live-in care into a gig-economy platform

As developed-world populations increasingly get older, healthcare is being rapidly digitized and “platformized” in order to meet the huge scale of change heading our way. I recently covered how Cera in the U.K. just raised $320 million to shift monitoring of patients into the home rather than over-flowing hospitals.
Now another startup aims to create an almost “gig-economy style” platform for people providing live-in care to the elderly, this time in Europe.
Marta, the European digital platform for live-in care, says when people try to arrange this kind of care for thei

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