Instagram’s latest feature test is about being BeReal

The unwritten rule of the internet is that “if there’s a new social media feature, Instagram will copy it.” In the latest example, the Meta-owned social network is testing a BeReal clone feature that challenges people to post candid photos within two minutes.
A screenshot of the feature posted by app researcher Alessandro Paluzzi described “IG Candid Challenges,” with one of them depicting getting a notification at a random time in the day and having 2 minutes to capture a share a photo — a format pioneered by quickly growing social network BeReal.

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