Snowplow secures fresh cash to capture and create behavioral data

Snowplow, a platform designed to create data for AI and business intelligence applications, today announced that it raised $40 million in a Series B funding round led by NEA, Snowplow investors, Atlantic Bridge and MMC. Co-founder and CEO Alex Dean said that the new cash will enable Snowplow to grow its team, establish a second headquarters in Boston and expand its platform to support new types of data creation.
Snowplow has its origins in Dean’s and Yali Sassoon’s (Snowplow’s co-founder) consulting work, which often involved helping companies to use behavioral data from mobi

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