Last year we covered how “&Open” (yes, “ampersand open,” pronounced “And Open”) had raised a raised $7.2 million seed to make it easier for brands to send gifts to customers to boost loyalty and engagement. According to one study customers who feel emotionally connected to a brand after receiving gifts have a 306% higher lifetime value. &Open competes with Sendoso and ReachDesk which are in a similar space.
Because the pandemic made us all work remotely, being able to send gifts remotely suddenly took on a whole new significance. Plus, now “the Great Resignation” means companies need t