Founders of recycling startups say the pandemic changed the investment game

For years, startups addressing the recycling crisis labored in relative anonymity. But for those who have stuck with it — or survived the lean times — investors are now rewarding them with growing support, three founders told me this week at TC Sessions: Climate 2022 in Berkeley.
“It’s been very hard to raise in the space, traditionally. I’ve seen that change very much in this past year,” said Miranda Wang, co-founder and CEO of Novoloop, a plastic upcycling startup.
There were several different catalysts behind that change, most of which can be traced to COVID.
“I don’t know if anybody rememb

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