Folk, the next-generation CRM started by European startup studio eFounders, is going live today. If you’ve paid attention to TechCrunch, I’ve already covered Folk in the past. Since then, the product has evolved a bit and is now ready for prime time.
“The biggest SaaS [software-as-a-service] category is CRM. The highest valuation in the SaaS industry is Salesforce,” co-founder and COO Simo Lemhandez told me. “But i’s also a category with products that are all considered as outdated,” he added.
For instance, Lemhandez thinks it’s too hard to customize a major CRM product to your needs. “We̵